Choosing the right question type is one of the most impactful decisions in survey design. The wrong type leads to ambiguous data, respondent frustration, and low completion rates. The right type makes answering effortless and your data clean and actionable.
Untold Opinion supports 15+ question types — from simple yes/no to advanced matrix grids. Our AI automatically selects the most appropriate type based on your survey goal, but you can always customize.
Respondents pick one answer from a predefined list. The most widely used question type in surveys and polls.
Use when you want a single definitive answer — product preferences, demographic data, or any scenario with mutually exclusive options.
Which device do you primarily use to access the internet?
Respondents can select multiple answers from a list. Ideal when more than one option can apply.
Use when multiple answers are valid — interests, features used, or reasons for a decision.
Which features do you use most? (Select all that apply)
Respondents rate something on a numeric or star scale, typically 1–5 or 1–10.
Use for satisfaction scores, quality assessments, or any measurement that benefits from a numeric range.
How would you rate your overall experience?
A 0–10 scale asking how likely respondents are to recommend your product or service. Industry standard for loyalty measurement.
Use to measure customer loyalty and predict growth. Segment into Promoters (9–10), Passives (7–8), and Detractors (0–6).
How likely are you to recommend Untold Opinion to a friend or colleague?
A customizable numeric scale between any two values (e.g., 1–7, 0–100). Labels can be added to endpoints.
Use when you need more granularity than a 5-star rating, or when you want custom endpoint labels.
How important is price when choosing a survey tool? (1 = Not important, 7 = Extremely important)
A 5 or 7-point agreement scale from Strongly Disagree to Strongly Agree. The gold standard for measuring attitudes.
Use to measure opinions, attitudes, or agreement with statements. Excellent for employee engagement and academic research.
The onboarding process was easy to follow.
The simplest binary question type. Fast to answer and easy to analyze.
Use for screening questions, quick confirmations, or when a simple binary answer is all you need.
Have you used an AI survey tool before?
A compact select menu — same as multiple choice but saves space. Best for long lists of options.
Use when you have many options (countries, states, job titles) and want to keep the form compact.
Which country are you based in?
A single-line text input for brief, specific answers like names, job titles, or short phrases.
Use when you need a specific short answer that cannot be predicted — names, company names, or brief descriptions.
What is your job title?
A multi-line text area for detailed, qualitative responses. Captures nuance that closed questions miss.
Use when you want rich qualitative insights — suggestions, explanations, or detailed feedback.
What could we do to improve your experience?
Respondents drag and drop items to rank them in order of preference or importance.
Use when relative order matters — feature prioritization, preference ranking, or importance ordering.
Rank these features from most to least important to you.
Multiple sub-questions sharing the same set of answer options, displayed in a grid. Efficient for related questions.
Use when you have several related questions with the same scale — employee satisfaction across multiple dimensions.
Rate each aspect of our service: Speed, Quality, Support, Value
A visual, emoji-based rating scale. More engaging and approachable than numeric scales.
Use for consumer-facing surveys where engagement matters — post-purchase, app feedback, or quick pulse checks.
How do you feel about your recent purchase?
A date or time picker for collecting specific dates, times, or date ranges.
Use when you need to collect scheduling information, birth dates, event dates, or availability.
When did you last use our product?
Allows respondents to attach files — images, documents, or other media — as part of their response.
Use when you need supporting evidence, screenshots, or documents alongside survey answers.
Please upload a screenshot of the issue you encountered.