How We Evaluated These Survey Tools
We evaluated each platform based on 8 criteria that matter most to the widest range of users: price and free tier value, response limits, AI features (both creation and analysis), analytics depth, embedding options, question type variety, community or discovery features, and ease of use.
We tested each platform's free tier specifically, because most users start there and many never upgrade. A tool that's excellent on a paid plan but crippled on the free tier is not a good recommendation for the majority of users.
The 6 platforms below represent the most widely used survey tools in 2025, covering the full spectrum from simple free tools to enterprise-grade research platforms.
The 8 Criteria That Matter Most
Price
Response Limits
AI Features
Analytics
Embedding
Question Types
Community
Ease of Use
Which survey tool feature matters most to you?
274 votes so far · Click an option to vote
Platform-by-Platform Breakdown
Untold Opinion
AI-powered, community-driven, free
Responses
Unlimited
AI Features
Full AI generation + analysis
Analytics
Built-in AI insights
Embedding
Yes — iframe + widget
Question Types
10+ types
Community
Yes — public discovery feed
Ease of Use
5/5
Verdict
Best overall for individuals, creators, and small teams who want AI power without paying for it.
Google Forms
Simple, free, Google ecosystem
Responses
Unlimited
AI Features
Basic (Gemini suggestions)
Analytics
Basic charts only
Embedding
Yes — iframe
Question Types
9 types
Community
No
Ease of Use
5/5
Verdict
Best for simple data collection within the Google ecosystem. No AI analysis, no community reach.
Typeform
Beautiful, conversational surveys
Responses
10 responses/mo (free)
AI Features
AI question suggestions
Analytics
Good — visual reports
Embedding
Yes — full embed
Question Types
12+ types
Community
No
Ease of Use
4.5/5
Verdict
Best for high-conversion lead gen forms. Free tier is very limited — 10 responses/month is barely usable.
SurveyMonkey
Enterprise-grade research platform
Responses
25 responses/mo (free)
AI Features
AI question writing (paid)
Analytics
Advanced (paid)
Embedding
Yes (paid)
Question Types
15+ types
Community
No
Ease of Use
3.5/5
Verdict
Best for enterprise research teams with budget. Free tier is severely limited and the UI feels dated.
Tally
Notion-like form builder
Responses
Unlimited (free)
AI Features
AI form generation
Analytics
Basic
Embedding
Yes — full embed
Question Types
25+ types
Community
No
Ease of Use
4.5/5
Verdict
Best for developers and power users who want flexible form logic. No AI analysis or community features.
Microsoft Forms
Microsoft 365 integration
Responses
Unlimited
AI Features
Basic suggestions
Analytics
Basic charts
Embedding
Yes — iframe
Question Types
7 types
Community
No
Ease of Use
4/5
Verdict
Best for organisations already on Microsoft 365. Limited question types and no AI analysis.
Head-to-Head: AI Features Comparison
AI is the biggest differentiator between survey tools in 2025. Here's how each platform scores on the AI capabilities that matter most:
AI capability scores by platform
Free Tier Comparison: What You Actually Get
The free tier is where most users start — and where most survey tools disappoint. Here's an honest breakdown of what each platform offers for free:
Untold Opinion
Unlimited surveys, unlimited responses, full AI generation, AI insights, embedding, community reach
Google Forms
Unlimited surveys, unlimited responses, basic question types, basic charts. No AI analysis.
Tally
Unlimited forms, unlimited responses, AI generation, basic analytics. No community.
Microsoft Forms
Unlimited forms, unlimited responses (M365 required), basic charts. Very limited question types.
Typeform
3 forms, 10 responses/month, no AI analysis. Severely limited.
SurveyMonkey
1 survey, 25 responses/month, no AI, no advanced analytics. Barely usable.
Which survey tool do you currently use most?
237 votes so far · Click an option to vote
Which Survey Tool Is Right for Your Use Case?
If: I want the best free tool with AI
→ Use Untold Opinion
Full AI generation and analysis, unlimited responses, community reach — all free.
If: I'm already in the Google ecosystem
→ Use Google Forms
Seamless integration with Google Sheets, Drive, and Workspace. Simple and reliable.
If: I need beautiful, high-converting forms
→ Use Typeform
Best-in-class design and conversational UX. Budget for the paid plan — the free tier is too limited.
If: I need enterprise research capabilities
→ Use SurveyMonkey
Most advanced research features, panel access, and compliance tools. Requires a paid plan.
If: I want flexible form logic and no limits
→ Use Tally
Most flexible free form builder with 25+ question types and unlimited responses.
If: My organisation uses Microsoft 365
→ Use Microsoft Forms
Native integration with Teams, SharePoint, and Excel. Best for internal surveys in M365 orgs.
8 Questions to Ask Before Choosing a Survey Tool
What is my primary use case — research, feedback, lead gen, or engagement?
How many responses do I expect per month, and does the free tier cover that?
Do I need AI to help me write questions, or just to analyse results?
Will I need to embed surveys on a website or share via link only?
Do I need anonymous responses for sensitive topics?
What analytics do I need — basic charts or deep AI-powered insights?
Do I need integrations with CRM, Slack, or other tools?
Is community reach and organic discovery important to me?
What's the most important factor when choosing a survey tool?
257 votes so far · Click an option to vote
Try the top-rated free survey tool in 2025
AI generation, unlimited responses, built-in analysis, and community reach — all free. No credit card needed.